Swap over to suggesting the use of .venv instead of the home dir for virtualenv

.gitignore

@@ -11,6 +11,7 @@
 /*.egg-info/
 /pip-log.txt
 /venv/
+/.venv/
 
 # Buildout
 /eggs/

README.rst

@@ -36,9 +36,10 @@ recommend using our tags/versions though.
 
 To run Pinry's tests inside the Pinry repo run::
 
-    virtualenv .
-    bin/pip install -r requirements.txt
-    bin/python manage.py test
+    virtualenv .venv
+    source .venv/bin/activate
+    pip install -r requirements.txt
+    python manage.py test
 
 
 Production Deployment