diff --git a/README.md b/README.md
index fcfe3bb..a33a3db 100644
--- a/README.md
+++ b/README.md
@@ -1,33 +1,40 @@
-# Pinry
+# ![Pinry](https://github.com/overshard/pinry/raw/master/logo.png)
 
-Pinry is a self-hostable [Pinterest][0] and [Wookmark][1] clone.
+Pinry is a private, self-hosted, [Pinterest][0] or [Wookmark][1] clone build on
+top of Django and other open web technologies.
 
 ![Pinry Screenshot](https://github.com/overshard/pinry/raw/master/screenshot.png)
 
+
 ## Why?
 
-Because I don't like sharing. I would use these services to store a lot of
-images and data that isn't necessarily personal but that I don't actually want
-to share or deal with the possibility of having it taken down by a DMCA notice.
-My use of Pinterest/Wookmark boils down to having personal board for things I
-want to remember or keep for inspiration.
+Mostly because I don't like sharing, I use pinup boards for personal inspiration
+boards. Also if I use a public platform like Pinterest or Wookmark then my pins
+run the risk of getting a DMCA take down notice. I might not even be able to
+pin something at all with websites now blocking tools like this. I rather
+bypass all these risks and just host it myself.
+
 
 ## Plans
 
 Some features that I want to implement, if you know how to implement them then
 please do them for me! I'm very pull-request friendly and will not yell at you
-for bad code, I'll simply work with you to improve it.
+for bad code, I'll work with you to improve it.
 
  + Add non-image URL support, take "screenshot" of page as a thumbnail.
  + Create a bookmarklet for quick saving.
  + Manual and automatic tagging via description, image alt tags and whatever else I can scrape.
  + Statistics page with graphs for image views, what times of day have the most posts, etc.
 
+
 ## Getting Started
 
+Pinry has three different customizable configurations:
+
+### Development
+
 Have virtualenv and pip installed. You may also need to have the build
-dependencies for PIL installed. (If you are on Ubuntu you can do this by typing
-"sudo apt-get build-dep python-imaging".)
+dependencies for PIL installed.
 
     $ git clone git://github.com/overshard/pinry.git
     $ cd pinry
@@ -37,17 +44,57 @@ dependencies for PIL installed. (If you are on Ubuntu you can do this by typing
     $ bin/python manage.py migrate
     $ bin/python manage.py runserver
 
-Following this will get you a development server up and running. If you want a
-production server [Google around][2] for more information on running Django in a
-production environment and create a "pinry/settings/production.py" file.
+Note: If you are on Ubuntu 12.04 there is a bug in PIL that causes it to not
+build in JPG and PNG support. You'll need to follow all the steps above except
+before `virtualenv .` run `sudo apt-get install python-imaging` and instead of
+`virtualenv .` run `virtualenv --system-site-packages .`. On older versions of
+Ubuntu and older Linux distributions you'll need to install PIL dependencies.
+On Ubuntu this can be done with `sudo apt-get build-dep python-imaging`.
 
-## Jenkins Build Status
 
-For build information on the latest commit head over to
-[Pinry on my Jenkins server][3].
+### Jenkins
+
+If you want to use Pinry with your own Jenkins server I've already setup all of
+the settings on Pinry, just follow the instructions starting at section 3 on the
+official [Django Jenkins Tutorial][4].
+
+A quick tip, when you get to the `Add build step -> Execute shell` step instead
+of using his example use:
+
+    virtualenv --system-site-packages .
+    bin/pip install -r requirements/jenkins.txt
+    bin/python manage.py jenkins --settings=pinry.settings.jenkins
+
+As noted in development be sure you have PIL installed or it's build
+dependencies.
+
+### Production
+
+If you want a production server [Google around][2] for more information on
+running Django in a production environment and create a
+`pinry/settings/production.py` file. I don't cover this because there are
+hundreds of different ways to deploy a Django project and everyone has their own
+preference.
+
+
+## Build Status
+
+For build information on the latest commit head over to my [Jenkins server][3].
+You'll get useful information on if all my tests are passing, my test coverage,
+and if I'm conforming with pylint and pep8 standards.
+
+
+## As Seen On...
+
+ + [USA Today](http://www.usatoday.com/tech/products/story/2012-04-27/pinterest-pinry-private-pinning/54584308/1)
+ + [Hacker News](http://news.ycombinator.com/item?id=3895618)
+ + [The Next Web](http://thenextweb.com/apps/2012/04/27/pinry-is-a-self-hosted-version-of-pinterest-that-gives-you-full-control-of-your-pins/)
+ + [Python Weekly](http://us2.campaign-archive2.com/?u=e2e180baf855ac797ef407fc7&id=1f8c766c90&e=292d864a00)
+ + [Pycoder's Weekly](http://us4.campaign-archive1.com/?u=9735795484d2e4c204da82a29&id=4f9b37c501)
 
 
 [0]: http://pinterest.com/
 [1]: http://www.wookmark.com/
 [2]: https://www.google.com/search?q=deploy+django+production
 [3]: http://jenkins.bythewood.me/job/pinry/
+[4]: https://sites.google.com/site/kmmbvnr/home/django-jenkins-tutorial
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